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Welcome to The State’s Best

Columbia is more than South Carolina’s capital — it’s a city full of energy, tradition, and heart. From the bustling dining and arts scene in the Vista and Five Points to the beauty of the Congaree River, and from the strength of local businesses to the pride of Gamecock Country, the Columbia area is a place where community truly shines.​​​​​​

The State's Best Promotion

The State’s Best will have strong support from TheState.com, VotedtheStatesBest.com, The State newspaper and social media.
 

Nominations and voting will be driven by print, digital and social promotions.​

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  • TheState.com Digital Display

  •  The State Newspaper Ad

  • Organic Social Media

  • Paid Social Media

  • Paid Targeted Eblast

  • Eblast to TheState.com Subscribers

  • TheState.com Home Page Takeovers

  • Outdoor Advertising

  • Ad Network Digital Display​

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The State will put over $200,000 in marketing support promoting The State’s Best, driving participation and ensuring success for the community and local businesses. 

How does it work?

During the nomination period, we invite our audience to nominate outstanding establishments and professionals in the Columbia area and the surrounding areas. Once our nominations are taken, we will move them to a ballot for official voting. All nominations and voting will be done online at votethestatesbest.com

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Request your complimentary asset kit that includes badges ready to be incorporated into your social media posts, website, and emails during the contest to encourage voting and engage your audience!

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© 2026 NERUS Strategies LLC & The State. The State’s Best and the unique logo is a service mark of The State and may only be used with express permission. The State’s Best is powered by Optimum by NERUS.

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