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Welcome to The State’s Best

We live, shop, eat, and play in beautiful Columbia and we wouldn’t have it any other way. In celebration of our great communities, The State is presenting 2025 The State’s Best. This contest is truly designed to engage the community in celebrating the places, restaurants and local businesses we love.

The State's Best Promotion

The State's Best has over $200,000 in marketing and promotional support from: TheState.com, VotedtheStatesBest.com, The State newspaper and social media.

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Nominations and voting will be driven by print, digital and social promotions.

  • TheState.com

  • Digital Display

  • The State Newspaper Ads

  • Organic Social Media

  • Paid Social Media

  • Paid Targeted Eblast

  • Eblast to TheState.com Subscribers

  • TheState.com Home Page Takeovers

  • Outdoor Advertising

  • Ad Network Digital Display

 

Social media, both organic and paid, help drive traffic to the contest and voting ballot. 

 

During the contest, advertising covers nominations, voting and results in the marketplace, ensuring success, and benefitting the community and local businesses.

How does it work?

During the nomination period, we invite our audience to nominate outstanding establishments and professionals in Columbia and the surrounding areas. Once our nominations are taken, we
will move them to a ballot for official voting. All nominations and voting will be done online at VotetheState.com

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Request your complimentary asset kit that includes badges ready to be incorporated into your social media posts, website, and emails during the contest to encourage voting and engage your audience!

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© 2025 NERUS Strategies LLC & The State. The State’s Best and the unique logo is a service mark of The State and may only be used with express permission. The State’s Best is powered by Optimum by NERUS.

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